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What is Mixpanel and how can it help you?

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Understanding Mixpanel

Analytics to help you convert, engage and retain users

Mixpanel is a powerful analytics platform that helps businesses and organizations understand how users interact with their products. With Mixpanel, you can track user actions, measure engagement and retention, and gain insights into user behavior. Mixpanel's advanced segmentation and cohort analysis capabilities allow you to target specific groups of users and understand their unique behavior, giving you the insights you need to drive growth and improve the user experience. Mixpanel's intuitive interface and integrations with other tools make it easy to use and implement, making it a valuable asset for any business looking to improve its products and drive growth.

Mindblowing features:

  • Track user actions and engagement on websites and mobile apps
  • Advanced segmentation and cohort analysis for targeted insights
  • Funnel and retention analysis for identifying areas of improvement
  • A/B testing and push notifications for improving the user experience
  • Customizable reports and dashboards for tracking key metrics
  • Integration with other tools and systems for a comprehensive view of user behavior
  • Real-time data and alerts for immediate action
  • Robust security and privacy features for protecting user data
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success stories

Use cases, stories and more

DocuSign

DocuSign leverages Mixpanel to track key metrics for customer experience, resulting in more conversions, onboarding completions, and paid upgrades

Lemonade

Modern insurance company, Lemonade, uses Mixpanel to give every employee the insights they need to understand their users better—helping them increase conversion rates across the board.

Betterment

How Betterment used Mixpanel and Hightouch to improve the customer experience

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Have at least 30% local shareholding

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You’ve been operating for at least 2 years

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You have business operations in Singapore

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Process Journey

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RESEARCH

Market & Competitors

Granular view of your top competitors and industry players on their digital presence and performance marketing efforts

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    Traffic Analytics
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    Advertising Research
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    Understanding your key market audience’s interests
ARCHITECTURE

Marketing technology architecture

We’ll chart out the leanest, most robust marketing technology stack for you to decrease time to insights

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    No-code environment infrastructure
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    Marketing Automation Strategy
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    Easier, more accurate insights of your business
STRATEGY

Lifecycle Marketing Strategy

Here we’ll give you the outline of how you can seamlessly create personalised messaging to every target persona by unifying your customer journey

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    Data Tracking & Integration Strategy
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    Customisable Omnichannel Marketing Strategy
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    Unified Customer Data Best Practice
TRAINING & ENABLEMENT

Training on your new systems & processes

Here we’ll give you the outline of how you can seamlessly create personalised messaging to every target persona

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    Full-funnel Campaign Planning best practice
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    New Branding & Design system guide
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    On-demand Video & User-guided training materials

Strategy & technology adopted by companies like;

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