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What is Segment and how can it help you?

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Understanding Segment

The ultimate data pipeline

Segment is a customer data platform that makes it easy for businesses to collect, clean, and control their customer data. With Segment, you can integrate data from all your tools and systems, create a single source of truth for your customer data, and use that data to drive better marketing, analysis, and personalization. Segment's powerful API and pre-built integrations with hundreds of tools make it easy to get started, and its robust privacy and security features ensure that your customer data is always safe and compliant. With Segment, you can unlock the full potential of your customer data and drive better business outcomes.

Mindblowing features:

  • Integration with all your tools and systems for a single source of customer data
  • Powerful API and pre-built integrations for easy implementation
  • Robust privacy and security features for compliance and protection of customer data
  • Advanced segmentation and targeting for personalized marketing, analysis, and personalization
  • Customizable reports and analytics for tracking the effectiveness of sales and marketing efforts
  • Real-time data streaming for immediate action and insight
  • Collaboration and permission controls for teams

Here's how it'll help your growth team scale quickly, cheaper

Here's a TLDR version of how Segment can help your team with your 1st Party Data Strategy

  1. Populate dynamic attributes and traits of even your anonymous users
  2. Scale Messaging efforts across various channels with Segment "Journeys" feature
  3. Improve tech stack agility by integrating your favourite tools by integrating them with segment, spend more time focusing on your product roadmap, less time with integrations

If you're interested to see how Devhaus can help you run better outbound email campaigns, fill up your interest here and our team will be in touch to walk you through how we can collaborate better.

10x your performance today by transforming your architecture and processes

To ensure our call will be productive, ensure you’re prepared the base materials below. Can't wait! We're sure it'll be fun!

  • Prepare your problem statements
  • Align on your desired outcomes and the timeline
  • Let us know your budget constraints if any
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success stories

Use cases, stories and more


How Instacart used data to improve the grocery delivery experience with Twilio Segment


How Typeform used Twilio Segment Protocols to enforce its overall data governance strategy and ensure trusted customer data across the business


How edX modernizes its tech stack with Twilio Segment to easily and quickly access metrics for product, marketing, and business analytics needs.

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Process Journey

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Reserve your slot and complete onboarding

Our promotion pricing will not be for everyone, and it’s only going to be here for the weekend.

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    Choose your project package
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    Complete onboarding
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    Sit back and prepare for our kick-off

Market & Competitors

Granular view of your top competitors and industry players on their digital presence and performance marketing efforts

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    Traffic Analytics
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    Advertising Research
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    Understanding your key market audience’s interests

Marketing technology architecture

We’ll chart out the leanest, most robust marketing technology stack for you to decrease time to insights

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    No-code environment infrastructure
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    Marketing Automation Strategy
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    Easier, more accurate insights of your business

Lifecycle Marketing Strategy

Here we’ll give you the outline of how you can seamlessly create personalised messaging to every target persona by unifying your customer journey

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    Data Tracking & Integration Strategy
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    Customisable Omnichannel Marketing Strategy
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    Unified Customer Data Best Practice

Training on your new systems & processes

Here we’ll give you the outline of how you can seamlessly create personalised messaging to every target persona

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    Full-funnel Campaign Planning best practice
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    New Branding & Design system guide
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    On-demand Video & User-guided training materials

Strategy & technology adopted by companies like;

Your favourite tools, in your dream ecosystem.

Implement your best in breed architecture with us. Imagine what your company will eventually be then.

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Have a discussion about us with your team, it’ll make live easier when we’re all on the same page