Understand how this grant can help you in your company’s digital transformation strategy
Branding is important to a company because it keeps the business and their products in the minds of consumers. Good branding can also help with sales, as customers will be reminded of your products through ads, websites, and other marketing materials.
Your company’s brand is its face when customers or potential customers are interacting with your business or products. It’s what people will notice prior to making a purchase and what they associate with your business after making a purchase.
As an SME, you can use Enterprise Development Grant (EDG) for Strategic Branding and Marketing Development. You can get up to 70% subsidies from Enterprise Singapore, meaning you only pay just 30% for branding.
The EDG Grant covers:
- Diagnosis and gap analysis of your company
- Assessment of internal and external factors, such as strengths and weaknesses, and competition
- Primary or secondary research
- Recommendations and plans for implementation