The Ultimate A-Z Martech Glossary and Definitions

Comparing two versions of a webpage or marketing campaign to determine which performs better in terms of user engagement and conversion rates.

Targeting and personalizing marketing efforts towards specific accounts, ABM aims to build stronger relationships and drive growth by tailoring strategies to meet the unique needs of individual customers.

Facilitating transactions and relationships between companies, B2B involves the exchange of goods, services, or information, catering to the needs of businesses rather than individual consumers.

Converting leads into customers by nurturing and guiding them towards making a purchase decision.

Measuring user engagement, it quantifies the percentage of visitors who leave a website without taking any action or navigating to other pages.

Creating familiarity and recognition of a brand among target audiences, increasing its visibility and recall through strategic marketing efforts.

Crafting a unique market position that differentiates a brand from competitors, resonates with target customers, and communicates its value proposition effectively.

Analyzing data to uncover actionable insights for informed decision-making and strategic planning.