The ultimate Martech Glossary

The Ultimate A-Z Martech Glossary and Definitions

Are you confused with all the Martech and Adtech definitions out there? Here are all the Definitions and you can also learn about the things around that word.
Showing 0 out of 0 results
Clear All
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

A/B testing

Comparing two versions of a webpage or marketing campaign to determine which performs better in terms of user engagement and conversion rates.

Account-based marketing (ABM)

Targeting and personalizing marketing efforts towards specific accounts, ABM aims to build stronger relationships and drive growth by tailoring strategies to meet the unique needs of individual customers.

B2B (Business-to-Business)

Facilitating transactions and relationships between companies, B2B involves the exchange of goods, services, or information, catering to the needs of businesses rather than individual consumers.

Bottom of the funnel (BoFu)

Converting leads into customers by nurturing and guiding them towards making a purchase decision.

Bounce Rate

Measuring user engagement, it quantifies the percentage of visitors who leave a website without taking any action or navigating to other pages.

Brand awareness

Creating familiarity and recognition of a brand among target audiences, increasing its visibility and recall through strategic marketing efforts.

Brand positioning

Crafting a unique market position that differentiates a brand from competitors, resonates with target customers, and communicates its value proposition effectively.

Business Intelligence

Analyzing data to uncover actionable insights for informed decision-making and strategic planning.
No results found.
Please try different keywords.

Need a hand with your growth ecosystem? Let us help!

For a start, we transform your system architecture and create an agile operation process to meet your growing business needs.