If you've been building websites for a while, you know that there are many ways to do things.Webflow - the design tool that helps you create responsive, mobile-ready websites — is a game-changer in the way you can design a professional website.
Instead of spending weeks, if not months, struggling with CSS and HTML to code a website, you can now use their intuitive interface to build pages visually. Webflow's premium SEO tools allow for fine-tuned controls, high-performance hosting, and flexible content management.
What is Webflow good for?
Webflow is a website builder that allows you to create websites without coding. It offers many features, including drag-and-drop editing, responsive design, and SEO friendly code.
It utilizes "blocks" that are customizable content areas. You simply drag and drop them onto your page to build an awesome looking page within minutes.
Website builders are good for beginners because they make it easy to get started with your first site or blog--no coding required. They also let you create mobile-friendly sites that are ready to go live on any device right away (more on this below).
Webflow and SEO
Webflow's SEO features are extensive and has all the essentials for on-site website optimization.
- Alt text - Add or edit alt text for each image on your site in Webflow's editor.
- Title tags - The SEO Settings panel lets you add in a custom title tag, the first touchpoint between the website and a potential visitor.
- Meta descriptions - Similar to title tags, it is similar but shorter; it appears below the URL.
- Google search console - Easy integration with Google Analytics plus XML sitemap generation functionality to update the page index of your site.
Webflow and mobile optimization
Mobile optimization is important for your website. Webflow is a flexible framework, which allows you to build great-looking responsive websites without coding. It can be easily adjusted for mobile devices.
The Webflow app is available for both Android and iOS devices, so you can create new pages or edit existing ones from anywhere at any time.
How to use search engine optimisation for your website using Webflow
When you're creating a website, it's important to optimize your site for search engines. This means using the right words in your title tags and meta descriptions.
Webflow offers several tools that can help you improve the SEO of your site. Here are some tips:
- Add alt text for images - This is an important aspect of web design because it helps with keyword ranking by telling Google what each image represents on the page.
- Add SEO titles and meta descriptions to all pages - These provide a text preview of your page's content. Good copy can help drive more clicks, which is a positive SEO factor.
- Set up proper URL structures - A search engine optimized URL is short and keyword heavy. Users and search bots rely on URL's to identify content of a page.
- Connect Google Search Console - The tool monitors the website's performance and provides crucial insights on on-page SEO.
- Structure SEO friendly content - Optimize the content for a good user experience. Google algorithms use these to assess how readers consume the website content.
Include relevant keywords in your page titles and meta descriptions.
When it comes to SEO, you need to make sure that your pages are optimized for mobile. This means making sure that the content is easy to read on smaller screens, as well as ensuring that there's enough white space around it so that users can easily scan through the page.
You should also include relevant keywords in your page titles and meta descriptions (the text that appears below a link when someone searches for something). This will help Google understand what types of pages are linked together on your site.
Finally, make sure all of these elements are consistent across all pages on Webflow by using sitemaps or structured data markup.
Optimize the headings of your page.
Headings are important for SEO because they're used to tell Google what the page is about. The heading should be relevant to the content of the page, not just a name. For example, if you have a "Services" section on your site, don't use this as your heading:
Services (Service 1) Services (Service 2) Services (Service 3)
Use a sitemap.xml file to tell Google about all pages on your site.
One of the easiest ways to keep your site up-to-date is by using a sitemap file. This is a list of all of the pages on your website that Google can read and use when determining how to rank your site in its search results. It's an important part of every SEO strategy because it helps Google find all of your content and understand how it's structured.
Sitemaps are just one part of an effective SEO strategy for Webflow sites, but they're an important one: without them, Google won't know about all the great content on your site that could be ranking well in its search results.
Structured data markup helps Google understand how your content fits together.
Structured data markup helps Google understand how your content fits together, so that it can serve the right results to searchers. A sitemap is one way to do this; microdata is another.
"Webflow offers a wide variety of options for structuring your content." - Google
The structured data tool in Webflow allows you to add microdata to your pages. Microdata is a way of adding extra information about each piece of content on your page, so that Google can better understand what each piece means and how it relates to other pieces of content on the page.
Using a website builder doesn't mean you can neglect SEO!
Using a website builder doesn't mean you can neglect SEO!
While it's true that Webflow makes it easy to create beautiful, responsive websites with minimal effort and no coding, there are still things you need to think about when it comes to search engine optimization (SEO). This is especially important if your goal is to rank highly in Google search results.
It's not enough just having a good-looking site--you also need to optimize the content on your pages so they're optimized for search engines like Google.
You can also give this article a quick read to understand why you should use Webflow as your CMS platform.