Marketing Strategy

Webflow for Growth Marketers: Why You Should Use It as Your Core CMS Platform


January 6, 2024
 min read
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As a growth marketer, your website and content management system (CMS) play a crucial role in driving growth for your business. It's the foundation on which you build your online presence, connect with customers, and showcase your products or services.

So if you're not satisfied with your current CMS or are looking for a better solution, you should consider Webflow. In this post, we'll discuss why Webflow is the perfect choice for growth marketers and how the team at Devhaus can help you take full advantage of its capabilities.

Design Beautiful Experiences for Your Users with No Code

One of the biggest challenges growth marketers face is creating a visually stunning website that also delivers a great user experience. This can be especially difficult if you don't have a background in design or coding.

Webflow solves this problem by providing a visual editor that allows you to design and customize your website without writing any code. Simply drag and drop elements into place, choose your colors and fonts, and add custom interactions. You can also use pre-designed templates as a starting point, which can save you a lot of time and effort.

The result is a website that looks professional and polished, and that delivers a seamless experience for your users. And because Webflow generates clean, semantic code under the hood, your website will be optimized for search engines and perform well on all devices.

Easy Access to SEO Controls and Optimisation

As a growth marketer, you know how important it is to have a website that's visible in search results and attracts organic traffic. That's why Webflow makes it easy for you to access and edit important SEO elements like title tags, meta descriptions, and header tags.

You can also use Webflow's built-in SEO checklist to make sure you're covering all the bases and improving your website's visibility in search results. And if you're working with a team, you can set up user roles and permissions to ensure that only authorized users can make changes to your SEO settings. Below is a quick glimpse on how quickly you can fully optimise your Webflow Project

Scalable and Affordable for Teams of All Sizes

Webflow is a scalable and affordable solution for teams of all sizes. Its flexible pricing allows you to choose a plan that fits your needs and budget, and you can easily upgrade or downgrade as your business grows.

Webflow can also handle large amounts of traffic without breaking a sweat, so you don't have to worry about your website crashing or slowing down when you experience a surge in traffic. And because Webflow is cloud-based, you can access and manage your website from anywhere with an internet connection.

Improve Automation and Performance With Tools Around Webflow

Here are also a couple more recommendations we'd suggest for you to add on top of Webflow to ensure that your growth team is fully stacked with the best in breed tech stack: 

  • Fully understand the extend of your user behaviour with Fullstory
  • Automate your Marketing Automation efforts to build end to end customer journey with Customer.io
  • Improve your Customer Acquisition and Customer Lifetime Value Performance with the right 1st party data strategy via Segment
  • [B2B Teams] Enrich your Marketing & Sales Qualified leads with better data when prospecting with the help of Zoominfo

Get Onboard with Devhaus to Revamp Your Website or CMS Architecture to scale your campaign performance in 2023

If you're convinced that Webflow is the right choice for your growth marketing needs, you should consider onboarding with the team at Devhaus. We specialise in helping businesses transform their online presence with Webflow and other digital tools.

Our team of experts can help you create a stunning and SEO-optimised website that will drive growth for your business. We'll work with you to understand your goals and needs, and we'll provide ongoing support and maintenance to ensure that your website is always performing at its best.

To fully leverage the capabilities of Webflow and drive growth for your business. Chat with our lovely team if you're keen to explore the possibilities of your up and coming Webflow Project!

What this article is about, in a nutshell.

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